{"id":490,"date":"2017-07-06T20:43:49","date_gmt":"2017-07-06T20:43:49","guid":{"rendered":"http:\/\/griffinhomeloans.com\/?p=490"},"modified":"2024-01-03T13:06:46","modified_gmt":"2024-01-03T13:06:46","slug":"why-the-mortgage-business-will-never-go-100-digital","status":"publish","type":"post","link":"https:\/\/griffinfunding.com\/blog\/mortgage\/why-the-mortgage-business-will-never-go-100-digital\/","title":{"rendered":"Why the mortgage business will never go 100% digital"},"content":{"rendered":"<p>So you\u2019ve found your dream house. Now, where do you go for a home loan? Do you go with the lender your real estate agent recommends? They have just as much riding on this, so they should only refer you to the best in the business. Right? Or do you listen to Mom and Dad\u2019s advice? After all, they\u2019ve probably done this a few times, so they should know what they are talking about. Shouldn&#8217;t they?<\/p>\n<p>According to the National Borrower Satisfaction Index produced by the Stratmor Group, those who were most fulfilled were those who made a\u00a0connection of their own with their loan officer. He or she was personable, but also took the time to answer all their questions, listen to their concerns and walk them through every step of the loan process.<\/p>\n<p>In the Stratmor study, 31% of the huge 10,000-borrower sample chose their officer based solely on \u201cloan officer interaction.\u201d And that group reported a 95 out of 100 when asked about their overall \u201cborrower satisfaction.\u201d \u201cTheir loan officers engaged with them and made them feel comfortable,\u201d says the company\u2019s senior partner, Garth Graham. It\u2019s why he believes that loan officers &#8212; also known as \u201chumans\u201d &#8212; remain a central part of the loan process.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you\u2019ve found your dream house. Now, where do you go for a home loan? Do you go with the lender your real estate agent recommends? They have just as much riding on this, so they should only refer you to the best in the business. Right? Or do you listen to Mom and Dad\u2019s<a class=\"moretag\" href=\"https:\/\/griffinfunding.com\/blog\/mortgage\/why-the-mortgage-business-will-never-go-100-digital\/\">&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[25,46],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage","tag-home-loan","tag-loan-officer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why the mortgage business will never go 100% digital - Griffin Funding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffinfunding.com\/blog\/mortgage\/why-the-mortgage-business-will-never-go-100-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the mortgage business will never go 100% digital\" \/>\n<meta property=\"og:description\" content=\"So you\u2019ve found your dream house. 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